Header Font (Shuttleblock)

Colors

Logo

Pre-Existing Design Elements

Oxford Mechanical is a full-service HVAC company which works closely with Oxford Companies. They perform installations, maintenance, and repairs for both commercial and residential properties in the Ann Arbor area and beyond.

I created a 1-pager to convey Oxford Mechanical's brand identity, values,
and offerings to potential clients.

Oxford Mechanical

#16214C

#1793D1

#939AA0

Body Font (Pragmatica)

Visual Assets

Both existing (van + group photo) and gathered for this project (all others)

Choosing icons (contact + HVAC-specific)

Early Draft

I began this project by exploring gear designs and other HVAC-related imagery. I also photoshopped the group photo of the HVAC team so that their apparel all matched the newly-established branding (logo, color). This photo became the primary image for the flyer, as well as Oxford Mechanical's website, email marketing, and other print materials.

I experimented with composition and style, narrowing my design according to feedback from my team.